Well i think the second picture of the ad that said ¿y a ti que te importa?, is a bad form of ad cause even when its only has words the meaning of the sentence could be misunderstood cause it sounds a little bit rude in a strong way to express an idea or just to ask something to the public in general, maybe they were trying to reach answers related to the context that they are refering. But that is why is looks so rude.
The first picture the are referred to caffenion is talking about the costumer value that they really care only for the customer that's why they made those mini stablish and are distributed in all the city and they have a drive thru which you can buy things whithout going out of your car. i think that is great cause they just not give you the things in your car they do it faster.
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