The first ad of the airline i think doesn't express a full idea that can be completely understood cause it has so tiny letters that are trying to express something that maybe for some people that couldn't be so clear so that can be a little confusing for them

The second ad is selling an idea for women about what could happen if all the women in the world love every inch of their body this was a campaign that DOVE create to promot their body lotion that they are agains to the skinny models and they said that you can make your body like you want if you use their body lotion